Up until a year ago it may have seemed impossible that something could replace the almighty native mobile app. However, it’s now becoming pretty clear that Progressive Web Apps are on the rise and native apps are on the way out.
As you know when it comes to how people find what they want Google reigns supreme and when Google changes how businesses are found we all have to listen. Coming in 2016, Google will be changing how apps rank in their app indexing. It was recently announced app only content within Android apps could now be organized and ranked when searches are conducted from a mobile device.