Every Business Owner Should Know These 24 Email Marketing Stats

While we are fans of Mobile Apps and there Push Note Technology with a 97% open rate, Email Marketing still plays an important role for disseminating information to your audience.  Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. And using mobile-friendly email templates ensures that no matter what device your customer uses to view them, your emails will always look great.

Campaign Monitor has created an infographic, 24 Email Marketing Stats You Need to Know to help you understand just what value email marketing brings to a small business. For example, for every $1 spent, email marketing brings in $44; for one of the highest ROIs of any marketing tactic. 

Get Results By Personalizing Your Message

A high ROI is fantastic, of course, but with a powerful marketing tool like this, there are even better reasons for email marketing. By using an email service provider, you can create emails that are personalized for each customer, helping them to connect with your business. 

The more your customers engage with your business and emails, the more likely they are to purchase from you. Emails with personalized subject lines are 26% more likely to be opened. And personalization doesn’t stop at the subject line. 

You can add images and content that are specific to each reader to keep them interested in what your business offers. The more you can send emails that your customers want to see, with information that they’re looking for, the more likely they’ll stay your customer. Using data you already have about them can help you to personalize emails a little bit more. Keeping your data updated, by using signup forms or surveys, can help you collect the information you need to do this.

Engage More Customers and Save Time with Automation

Automation, creating a series of emails once and sending them out automatically when certain criteria are met, can help keep customers coming back for more. Sending out welcome emails, reminder emails, VIP emails, or even birthday emails can help to hold your customer’s attention, and lead to sales. 

As a matter of fact, automated emails can generate 320% more revenue than non-automated ones. Using automation and personalization together can make marketers lives a little easier since they need to only create an email once to have each person get the version they need, and sent when they need it. 

Since email open rates increased to 68% on mobile devices in 2016, it’s important to make sure your email can be read on any device. Just about everyone has a mobile phone and reads their emails on it these days. The easiest way to do this is to use a template that’s already set up to work on mobile devices. This way no special coding is needed and your customers will have an easy-to-read and useful email. Plus, you’ll still be able to use personalization and automation, the end device won’t change how they work. 

Email Marketing Stats That Might Surprise You

From personalization and automation to a high ROI, email marketing can make staying in touch with customers a breeze. And, it will help to not only convert leads to customers but can help retain the customers you already have. For more useful and fun email marketing stats and tips, check out the following infographic:

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10 Reasons Why PWAs Are On The Rise

Up until a year ago it may have seemed impossible that something could replace the almighty native mobile app. However, it’s now becoming pretty clear that Progressive Web Apps are on the rise and native apps are on the way out. This holds even more true for small businesses, as their customers are looking for a seamless way to collect loyalty points, see specials, and place orders – without needing to commit to storing an app on their phone. While consumers often see the benefits of downloading (and keeping) the Starbucks app, they might find it harder to justify the download of a small business app that they might use only once a week, or even once a month. 

Customers won’t need to weigh the pros and cons of downloading a certain app with a PWA, as it offers a streamlined user experience that begins with how easy they are to access. All the user has to do is click a link, and voila, the PWA is ready to use! And if they like it, they can save the app to their home screen, but they don’t have to. Compare that to downloading, installing, and setting up a native app, just to use a loyalty program for the first time. 

PWAs can attract broader audiences with its lower barrier to entry. More people are likely to try an app if all they have to do is click a link or scan a QR code. From there they can decide whether they want to continue using the app or not. 

But if you still aren’t completely convinced, here are 10 reasons why PWAs are here to stay [infographic]:

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5 Ways PWAs Can Improve Your Mobile Marketing Strategy

Here at Applified Marketing Group we’ve been stoked about Progressive Web Apps leading the future of mobile. Our team has been experimenting with PWAs over the past months to see what these babies can do. And they can do A LOT!

Progressive Web Apps are an even better mobile marketing tool for small businesses than native apps, as they can be shared and used in seconds. Shareability has recently become a core marketing strategy for businesses big and small. While shareability is often connected to content, the same principles stand for marketing your mobile app. When creating content, you want to make it as easy as possible for people to access and share. The more shareable, the bigger the impact for your business. Along those lines, making an app more shareable is a solid basis for your mobile marketing strategy.

How? Let’s start by comparing the shareability of native apps vs. progressive web apps. While a native app can be shared with a link or by name, a user needs to open the app store, find the right app, and wait for it to download, before being able to use it. With every step of the native app download process, 20% of users are lost. Consumers find it tedious to jump through all these hoops, drastically reducing a native app’s ability to be effectively shared by the business or its customers. Instead of going through 5+ steps, the PWA launches straight from a link – with no wait time! Think of all the new marketing possibilities…

1. Launch from a URL

The most straightforward way to launch a PWA is from a URL. A user can simply type or paste the URL into the browser search bar, ending up straight in the app. But you can get a lot more creative with it; read on.

2. Launch from QR code

Users can simply scan a QR code that brings them straight into the app’s home screen or a specific app feature. With the new iOS11, it’s even easier for iPhone users to scan QR codes. All they need to do is open their camera, point at the QR code and voilà! (Note: Android users have been able to do this for a while now.)

How to use this for your business:

• Attach the QR code to the receipt, so that customers can launch the app and collect their loyalty points after purchase. 
• Include the QR code in your direct mailers, so that customers can place an order directly after receiving the flyers. 
• Display the QR code on advertising posters, banners and flyers, so users can check out the app instantly.
• Print the QR code onto your menu or catalogue, so consumers can jump straight into the ordering feature.  

3. Launch from Google search

The Google search bar will be the new app store search bar with Progressive Web Apps. In other words, consumers can find your app simply by finding your business in the Google search results. In fact, 60% of searches are now from mobile devices. So you will not only be making it easier for users to find you on mobile, you will make it easier for them to become paying customers. Tip: Make sure that your Google My Business account is set up and completed, so both your business and app are discoverable and rankable.

 

4. Launch from text message

Launching the app from a text message can be valuable in two cases: business to customer and customer to customer. First, if you have curated a contact list that includes phone numbers, you can use text messages to send your new app directly to your customers. They will be able to launch it directly from the message and use it within seconds. Second, your customers can easily share the app with their friends and family, allowing them to market the app for you.

5. Launch from third-party profile

You can include the PWA link in any third-party profile that can help to improve the user’s overall experience. For example, you can link out to your app in your Yelp profile under “Menu” or “Website” or you can even include it in the “Order Now” context. This is possible for any third-party online profile, including Facebook, Twitter, Tripadvisor, Instagram.

These are only a few examples of how you can share and spread your business’ app with potential customers. You can get creative with this and test different scenarios to find out which ones are most effective in capturing your customers. Progressive Web Apps are extremely linkable and shareable, allowing businesses to make the most out of their mobile solution as a marketing tool.