If you’re in real estate, you already know that most property searches are now done online.

However, did you know that one-fifth of real estate searches are done on mobile devices and smart phones? In recent years, mobile searching activity for property has quadrupled, and this year, mobile searching is projected to overtake searching via a desktop computer completely.

So what does that mean for my business?

If you’re a realtor, you’ll want to get while the getting is good. Mobile searching is exploding in just about every industry, and real estate is no exception; in fact, it is one of the main industries to utilize mobile web and mobile apps. Those realtors who start integrating mobile into their businesses will see it pay off in dividends. Creating a custom real estate app and having a mobile-optimized website will throw you light years ahead of your competitors.

What are the benefits of going mobile?

There are many. You can utilize mobile apps for your business in a variety of helpful ways. Through a mobile app, you can connect with your clients like never before, offering them the ability to stay in touch with you at all times via email and private message; you can send them push notifications and messages based on their needs and interests; easy to use email and contact forms for potential new clients to state their needs; property listings at their fingertips; price and other comparisons so your clients can shop via their phone, and more.

Gain an advantage over your competitors in the real estate market.

In the past, when shopping in the real estate market, potential buyers have had to trek around town, meeting with realtors, viewing homes, and spending days on end touring homes. Them comes the price comparisons, and all the other extensive research that goes into buying a property. Now, with optimized mobile sites and apps, your clients can do most of that legwork right from their own home or office, with their smart phone. You will eliminate all the running around and time consuming, exhaustive searching that comes with shopping for real estate. Your clients will appreciate being able to browse at their leisure, and having you available to be contacted via phone, email or text any time they need you. It is a win win for both you AND the client. You can also use QR codes on “For Sale” signs in your areas, so that when a potential client sees a home they like, all they have to do is scan the code to find out more, rather than taking the trouble to call.

It could mean a world of difference for your real estate business.

Listings are the main reason that real estate companies develop apps, but that isn’t all. You can use them for marketing and promotion, too. Using geofencing and push notifications, you can recruit new clients right from the app, based on their own needs, interest and location.

Still not sure?

A recent study showed that 68% of those polled had reached out to a realtor during mobile searching. 68%! That is staggering, and it only goes to show you that having your realty company mobile compatible is not only a good idea – it’s a necessity.

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