10 Reasons Why PWAs Are On The Rise

Up until a year ago it may have seemed impossible that something could replace the almighty native mobile app. However, it’s now becoming pretty clear that Progressive Web Apps are on the rise and native apps are on the way out. This holds even more true for small businesses, as their customers are looking for a seamless way to collect loyalty points, see specials, and place orders – without needing to commit to storing an app on their phone. While consumers often see the benefits of downloading (and keeping) the Starbucks app, they might find it harder to justify the download of a small business app that they might use only once a week, or even once a month. 

Customers won’t need to weigh the pros and cons of downloading a certain app with a PWA, as it offers a streamlined user experience that begins with how easy they are to access. All the user has to do is click a link, and voila, the PWA is ready to use! And if they like it, they can save the app to their home screen, but they don’t have to. Compare that to downloading, installing, and setting up a native app, just to use a loyalty program for the first time. 

PWAs can attract broader audiences with its lower barrier to entry. More people are likely to try an app if all they have to do is click a link or scan a QR code. From there they can decide whether they want to continue using the app or not. 

But if you still aren’t completely convinced, here are 10 reasons why PWAs are here to stay [infographic]:

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Push Notes Are Key To Your Businesses Success

By now we should all be familiar with Push Notifications, if not you probably don't have a smart phone. Apps do not seem to be going away any time soon and Push Notifications are a major reason why. If you own a business or have a message you want to get across, you need to get a mobile app and see what the excitement is all about.

Who knew marketing could be so fun!

Check out the infographic below to see what Push Notifications are all about!

Push it!

So to start, what are notifications?

If you download and use mobile apps, you’ve definitely seen these messages. Push notifications are instant alerts that show up in real time on a user’s mobile device to communicate a small message. You know those pop-ups that show a red number next to your mobile apps? Yup, those are push notifications! These notifications are being used by a large variety of businesses to improve customer communication with great success.

According to global-marketing company Responsys, surveyed 1,200 adults and discovered that six out of 10 adults have downloaded apps from their preferred brands. Of those, seven in 10 have enabled push notifications for those apps. When a younger set of people were surveyed, those percentages grew.

According to the survey, users enabled push notifications for the following reasons:

– 50% for getting access to special or exclusive offers,
– 44% to keep track of orders
– 38% to review and manage accounts
– 36% to access brands on the go
– 34% to receive notifications in real time about sales and availability
– 31% to look up inventory
– 29% to stay up to date with products and services
– 28% to receive location based notifications
– 25% to better their website experience

In-app notifications are being used a great deal, with 68% having enabled notifications for their apps, and 76% of the younger age range (18-34) having done so. The survey showed that 70% of consumers surveyed said that in-app push notifications were valuable to them, 43% of consumers said they were more likely to use a mobile app when push notifications were available.

The statistics don’t lie. Push notifications are a huge part of apps and mobile marketing now, and businesses should take note. This means huge return on investment for small businesses!